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Why Justin Bieber Got Snubbed by the Grammys

Why Justin Bieber Got Snubbed by the Grammys

Why did Justin Bieber get snubbed by the Grammys? Was Scooter Braun right to slam them? —So Stupid Goodbye, via Twitter

Bieb manager Braun’s rant contrary to the Recording Academy-and hey, you stay classy, Scooter-is neither right nor wrong, as the Grammy nominations are neither right nor wrong. They’re maybe not predicated on sales or other measures of popularity, but instead the nebulous quality of “artistic merit. ” Does Bieber have significantly more “artistic merit” than, say, LMFAO, which did get yourself a nom this season?

Maybe, not. But you can find other facets in play, too-including stuff that’s beyond Bieber’s get a grip on.

“In the past, the voting demographic has been, in general, older, white and male,” Billboard’s Keith Caulfield informs me.

It’s also advisable to know that-with some notable exceptions-Grammy can make younger artists wait a long time, as in, a long time, for his or her first trophies. Despite the fact that that he landed several nominations 2 yrs ago, Justin’s still light on little golden gramophones.

Yes, I understand what you’re thinking: Adele. She’s young, and she’s a female, and she’s won 8 Grammys. Well, I could explain.

All having said that, let’s remember Bieber is among the hottest musicians in the United Kingdom. He’s sold 15 million albums and contains a lot more than 30 million Twitter followers. He’s got an increased Klout score than Barack Obama or the Dalai Lama.