Nike Announces Nike+ Accelerator, Powered By TechStars

Nike Announces Nike+ Accelerator, Powered By TechStars, To “Fuel” Nike+ InnovationNike has just announced its first Nike+ Accelerator program, powered by TechStars, directed at cultivating companies enthusiastic about leveraging Nike+ technology.

TechStars will give you the accelerator model, which includes were able to raise $275 million in venture capital because of its graduates in the last six years of operation. The program begins in March.

Just in case you’re still in the dark, Nike+ is Nike’s variety of digital products and services, such as the Nike+ fitness tracking app, along side various hardware such as the Nike FuelBand.

The program will last three months, with the accelerator located just outside Nike’s World Headquarters in Portland, Oregon.

Mentors like Nike’s Vice President of Digital Sport Stefan Olander, TechStars founder David Cohen, and Foursquare co-founder Naveen Selvadurai will guide 10 companies in creating products and services utilising the Nike+ API and SDK. Obviously, almost all of these products will be focused on physical training, coaching, exercise and sports in general.