Is this the most ridiculous travel item ever?

Is this the most ridiculous travel item ever

BORED of normal ski outfits, or just want to attract attention?

The new Beardski mask could be just the thing for you – if you want to look like Chewbacca from Star Wars, that is.

Believe it or not, the yeti-style mask has become a surprise Christmas hit, according to the Daily Mail.

It’s part insulating mask, part beard, and is sure to keep your face warm while you’re taking on the slopes. It has a soft skin liner so it won’t itch or fall off.

The masks come in red, orange, brown and white and cost from $38. But you’ll have to order it while in the US from the beardski.com website.